Right Label-Jewellery collection 2008 by Orianne Collins

For more than a decade, Orianne Collins has put her considerable creative and communicative talents to work in support of a wide range of philanthropic and socially progressive activities. Most notably, she is Chairman and Co Founder of the Little Dreams Foundation, the acclaimed international organization that offers financial and professional assistance to talented children and young people in the arts and sports. Similarly, she is the driving force behind No Difference, a program designed to help gifted but physically or mentally disadvantaged children to overcome the barriers preventing them from developing their talent to the full. In addition to helping children, Orianne Collins has continued to develop her own creativity. Ever since she was a child she has wanted to communicate with the entire world. Today, her cross-cultural curiosity finds expression in a “creativity without borders” that ranges from entrepreneurial initiatives to her forthcoming debut as the creator of exclusive jewellery for a well-known maker of luxury timepieces.Her delight in the creative act and the expressive possibilities of precious stones and fine materials has moved Orianne Collins to launch her own brand, The Right Label, and presented her first personal collection at Baselworld 2008: The Right Label Jewellery Collection.

Exclusively launched at Baselworld 2008, Each piece is the expression of the delightful creativity that has marked her remarkable career, and is presented to the public for the very first time at the Basel fair. Creator of The Right Label brand, Orianne Collins has developed an innovative design and marketing concept to ensure that each piece in The Right Label Jewellery Collection is distinctively unique. Visitors to The Right Label exhibition at Baselworld 2008 may examine the original editions of each piece in the collection, which is available exclusively through The Right Label web site www.rightlabel.com. Each execution of the master design is unmistakably unique. Customers participate in the act of creation by choosing from an exclusive range of precious stones and fine materials. The customer’s design choices are then delivered to a fine jeweller, who creates the customer’s own, unique work of exclusive jewellery. Orianne Collins offers this opportunity to a select number of customers: each master design in The Right Label Jewellery Collection is strictly limited to a production of three pieces per market. This ensures the absolute uniqueness of each customer’s personal work of art. A further distinctive feature of The Right Label Jewellery Collection is the innovative approach to market conceived by Orianne Collins. Apart from Baselworld 2008, where customers may create and place an order during their visit, these exceptional jewels are available for purchase exclusively through the Internet. Interested customers are directed to visit www.rightlabel.com. Earlier this year in Los Angeles, California, Orianne Collins invited nominees and celebrity guests to wear jewellery made exclusively for the 80th Annual Academy Awards ceremony held at the Kodak Theater in Hollywood. Orianne Collins was pleased to present The Right Label Collection to her guests at the Luxury Lounge at the Four Seasons Hotel prior to the ceremonies. Among those spotted wearing Orianne Collins jewellery were actresses Amy Ryan, Saoirse Ronan, Abigail Breslin and Rebecca Mader.